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Adam Oldfield - How to see into the future of MarTech, delight your clients and keep innovating
In this episode of The Curiosity Key Podcast, I interview Adam Oldfield, CEO of UK based, Marketing Automation Software company Force24. Adam shares his experience setting up a marketing automation software company, how he's used simple yet effective customer-centered strategies to continually innovate and meet the ever growing needs of the modern day marketer and some tactics on how to focus on the right data that will help your tech company grow instead of vanity metrics that look impressive but don't always serve you. He also talks about how to compete against large tech giants such as Hubspot and Marketo and shares some great tips on how to grow a software company.