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b'Ever dive into a project and realize the scope is completely off? How about realizing the client is the wrong fit? Paid discovery projects help minimize these issues. J Cornelius of Nine Labs explains how being more focused and intentional with a small discovery project benefits both you and your client\\u2019s business. We chat the various ways discovery projects can be executed, what they include, why they\\u2019re important, and how it sets the tone for the rest of the project.\\n < Download MP3 >      < Listen on ctrlclickcast.com >\\n \\n Show Notes:\\n \\tNine Labs' Risk/Knowledge Curve Diagram\\tSample Empathy Map (PDF) from Standford Design School\\tPersonas from Usability.gov\\tWikipedia: Value proposition\\tTOOL\\tUmair Haque\\tAhmad Jamal\\tBones Restaurant\\t\\t\\tLeave us a review on iTunes\\tReview our show on Stitcher\\n \\n \\n \\n Sponsored By'