LS34 Gareth Everard: Why Kickstarter Can Ruin Your Life If You Aren't Careful

Published: Jan. 11, 2021, 9:36 p.m.

⭐ If you enjoy this interview with Gareth Everard please subscribe for lots more great crowdfunding content⭐ Gareth Everard ran a wildly successful crowdfunding campaign when he launched the first product that led to the founding of Rockwell Razors. He used that first Kickstarter product to launch several other successful product lines and made the transition to make it a sustainable brand. But his road to success was not an easy one. In fact, Gareth's dream soon became a nightmare when he discovered that his manufacturer had massively misled him regarding their capability for producing a quality product. In this episode, Gareth tells me about how he overcame failure in a way that allowed him to keep his backers and customers and successfully launch additional products. It wasn’t easy, but it made for a remarkable comeback story, one that I hope you'll enjoy listening to and can learn from! Here are some extra links to help you on your way: 1:57 Introducing one of my favorite humans, Gareth Everard, founder of Rockwell Razors. 3:22 How Rockwell got started, in Gareth’s senior year of college. 4:55 How Gareth chose what product to go after. 6:46 To what did Gareth Everard attribute his overnight success? 9:03 When your crowdfunding campaign becomes a series of unfortunate events. 12:08 What Gareth did with the new manufacturer to make sure the same problems didn’t happen again. 14:04 Gareth’s advice on manufacturing and fulfillment. 18:13 Setting pricing and shipping and customer perception. 24:28 The one factor that made Gareth Everard successful turning his campaign into an actual business. 26:27 How Backer Kit helped Gareth decide on new products. 30:24 Using backerKit to recover transactions that are lost due to Kickstarter. 33:07 Is Kickstarter or Indiegogo the best creator for my crowdfunding campaign? 37:20 Two words of advice for anyone launching a campaign By all means feel free to let me know in the comments below or on social media your thoughts as well, as I want you, my viewers to help me shape this channel into something that will make you all proud! A Big Thank You to Gareth Everard, founder of Rockwell Razors for coming on the show! For more updates, give me a visit using the links below: Facebook: https://www.facebook.com/khierstyn LinkedIn: https://www.linkedin.com/in/khierstyn Website: https://khierstyn.com All audio I upload here are used for non-copyright infringing purposes, and all Fair Use laws are complied with. Copyright Disclaimer under section 107 of the Copyright Act of 1976, allowance is made for “fair use” for purposes such as criticism, comment, news reporting, teaching, scholarship, education and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favor of fair use.