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Meet Maneesh Sethi, founder of Pavlok, a wearable that helps you break bad habits from the threat of a mild electric stimulus. Formerly a productivity hacker, Maneesh recorded all of his experiments on HackTheSystem.com.

Pavlok was originally put on the map after a successful Indiegogo campaign that raised over $250,000. We started working together while preparing for launch number two of the Shock Clock ­­ a mini­version of the Pavlok that focuses on helping you wake up earlier.

We were going to do the impossible... Launch a successful campaign in two weeks. Essentially there was a very short time for a pre­launch campaign. The only way we got away with this, is Pavlok had a sizeable audience prior to the second launch.

As it turned out, it was a very successful product launch, raising more than $100,000 in 8 days after the launch.

Shock Clock went on to raise over $300,000, be featured in the NY Times, Spike TV’s Life or Debt, and Shark Tank.

Resources mentioned:

Pavlok.com

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