In this episode, James speaks to Matt McNabb, CEO of Native, a new innovative data collection platform. Matt has a background in carrying out quantitative and qualitative research in war zones, spending much of that time in places like Afghanistan and Syria. He became frustrated at how slow it was to gather real, on the ground information – and so Native was born. It allows companies to quickly access affordable, local insights by recruiting thousands of people from over 40 countries to gather data they can't access through other means. Matt is particularly proud of Native's work in providing life saving assistance to international humanitarian organisations around the world.