Podcasts religion 006: You Want to Make the World a Better Place? Then Make it a Fucking Better Place. The Art of Category Design with Christopher Lochhead

006: You Want to Make the World a Better Place? Then Make it a Fucking Better Place. The Art of Category Design with Christopher Lochhead

Published: Feb. 1, 2017, 11 a.m.

Legendary companies and brands embrace the art of category design. It is the pivotal piece that will either make or break you in business. This is the art that must be mastered to create the change that the world needs. 
 
In the epic episode we sit down with the legendary, Christopher Lochhead to discuss how pirates, dreamers and innovators dominate markets and create massive change. This conversation is a beautiful mix of business, emotions and the power to overcome.... with a heaping side of sarcasm and truth.