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b'I recently caught up with Erin Rohlfs, a Industry Solutions Architect for Retail, Restaurant & Hospitality for AT&T Business at the 2020 National Retail Federation (NRF ) "BIG Show" on Manhattan island in New York City, New York, in the USA, to get the latest news and updates, trends and insights around Retail, Resturant and Hospitality markets and industry segments, and what AT&T Business has on show at NRF 2020 in NYC.\\n\\nIn this conversation Erin and I discuss:\\n\\n+ Product Availability and the impact of technologies such as IoT, Mixed Reality, i.e. AR/VR & Digital Experience\\n\\n+ Shopper Convenience and the the role things like Efficiency, Convenience, Lifestyle & Service play\\n\\n+ Immersive Marketing including Digital Signage & Proximity Marketing and how these are changing the face of Retail\\n\\n+ Customer Insights and where new and emerging technologies such as 5G, Analytics, Customer Sentiment, and Data Driven Decisions are having\\n\\nErin shared her views and experience around the increasing challenge for the Retail industry to leverage AI, ML & Sentiment Analysis for Data Driven Decisions? In particular Actionable Data, for example, Product Availability & Flexible Fulfilment play in Shopper Convenience.\\n\\nA fun coinage we cover included that of \\u201cRetail-tailment\\u201d ( retail entertainment !! ) and what it is, where it is being leveraged and who is taking advantage of what it can offer customers.\\n\\nErin also shares key thoughts around the challenge of levering the benefits of new and emerging disruptive technologies AT&T Business are rolling out, such as 5G, IoT and Realtime Sensors to the Retail industry, and how Data underpins all of this, should the Retail industry best mitigate today\\u2019s challenging cybersecurity risks.\\n\\nTune in now for this amazing conversation and insights.\\n\\nTune in now for all of these amazing topics and more.\\n\\nThis podcast was made in partnership with AT&T Business.\\n\\nFor more information please visit:\\n\\n- AT&T Business homepage: http://j.mp/attbusiness\\n- AT&T Business retail solutions: http://j.mp/attbusinessretail\\n- AT&T Business hospitality solutions: https://bit.ly/attbusinsshospitality\\n\\n#sponsored #attinfluencer\\n.'