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b'Welcome to another episode of the Conversations for Financial Professionals podcast where we are shaping the next generation of financial advice.\\n\\xa0\\nToday we have Janelle Orion.\\xa0\\n\\xa0\\nJanelle brings 15 years in marketing strategy and coaching to the conversation.\\xa0 Her company Shine Bright Marketing helps businesses gain valuable information from their marketing analytics, data and research to assist in creating marketing content or programs that will increase sales.\\xa0 Her stated goal is to help entrepreneurs feel good in their business with marketing strategy, intention and execution.Today, we\\u2019ll delve into what it takes to \\u201cjumpstart\\u201d your marketing plan!\\n\\xa0\\nWelcome to the podcast!\\n\\xa0\\nShow Highlights:\\n\\xa0\\n0:00 Meet Janelle Orion\\n1:10 What is Marketing?\\n5:27 What is a CRM?\\n12:10 What is Retention Marketing?\\n17:45 Segmenting Your Database\\n21:50 How do you formulate your messaging?\\n26:29 How to Make Your Marketing More Effective\\n30:50 How Do You Start Marketing Yourself\\n36:30 What is the MBA?\\n42:46 Words of Wisdom\\n\\xa0\\nResources:\\n\\xa0\\nWhat to jumpstart your marketing plan?\\xa0 Check out Janelle\\u2019s MBA - Marketing Baseline Assessment by clicking here.Are you a current or aspiring financial professional? \\xa0Click here to receive my 10 Tips for jumpstarting your career.\\n\\xa0\\nListen to previous podcast episodes, clicking here.\\n\\xa0\\nTo receive a newsletter digest of Jumpstart community happenings, click here.\\n\\xa0\\nSubscribe to the podcast by clicking here.\\n\\xa0\\nWant to connect with me? Join my exclusive \\u201ctribe\\u201d by clicking here.\\n\\xa0\\nWant to collaborate? Click here.\\n\\xa0\\nThanks again for listening, reading, and watching!'