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b"In today\\u2019s conversation, we have Neil Patel.\\xa0 Neil is a New York Times Bestselling author. The Wall Street Journal has called him a top influencer on the web.\\xa0 Forbes dubbed him one of the top 10 marketers, and Entrepreneur Magazine stated that he created one of the 100 most brilliant companies.\\xa0 He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations--so no better to probably discuss the subject of marketing on today\\u2019s podcast.\\n\\xa0\\nNeil and I discussed several things including: (1) the evolution of marketing, (2) how to bring the financial services industry into \\u201c21st century marketing\\u201d, (3) a \\u201cfoolproof\\u201d step-by-step technique to use for your social selling strategy, and (4) finally, I got his opinion on whether websites are dead.\\xa0 Enjoy the episode!\\nShow Highlights:\\n\\xa0\\nNeil discusses how everything is moving online due to COVID, that businesses are being created online and that people are starting to use AI and machine learning. (02:49)\\nNeil speaks on how over the next few years he foresees seeing less people in marketing because most things will be able to be automated with tools. (05:30)\\nNeil talks about how individuals in highly regulated industries can bridge the challenge of their ideal person having a short attention span.\\xa0 (08:10)\\nNeil explains the difference between direct marketing and social selling; advantages that social selling methods have over direct marketing methods. (12:23)\\nNeil gives advice on how to warrant the attention of your ideal client regardless of your industry. (13:21)\\nNeil explains the difference between direct marketing and social selling; advantages that social selling methods have over direct marketing methods. (12:23)\\nNeil discussed pros and cons of paid or organic marketing (14:55)\\nNeil shares a success story of a good friend that runs a hedge fund (22:57)\\nAre websites dead? Neil talks about his experience with this and gives his wisdom on what you can do.\\xa0 (29:42)\\nResources:\\nRead the blog.\\nIf you'd like to connect with Neil, click here.\\xa0 Need help with SEO, try Neil\\u2019s free tool by clicking here.\\nAre you a current or aspiring financial professional?\\xa0 Click here to receive tools that will help you become a next-generation financial professional!\\nWatch a video clip of this episode on our YouTube channel by clicking here.\\nTo receive a newsletter digest of Jumpstart community happenings, click here.\\n\\xa0\\nSubscribe to the podcast by clicking here.\\nWant to connect with me? Join my exclusive \\u201ctribe\\u201d by clicking here.\\nThanks again for listening, reading, and watching!"