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b'Si quieres ver el v\\xeddeo con slides: https://youtu.be/dhEk91QucEM\\n\\n\\nWhen working on digital products, we spend most of our time carrying out tactical tasks, such as writing and prioritising users stories, making design and architecture decision, implementing and testing software, gathering and analysing user feedback and data, and updating the product backlog. While attention to detail is necessary to develop a great product, we are in danger of no longer seeing the wood for the trees if we focus too much on the tactics. In the worst case, we develop a product with amazing features and cutting-edge technology that nobody really wants and needs. My talk will help you avoid this trap. It will show you how you can take advantage of a product strategy that clearly communicates the value your product should create, aligns people, and guides the tactical work.'