Broadcasts.com - "User Personas" (Complete Developer Podcast)

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User Personas

Published: Aug. 1, 2019, 6 a.m.

As software companies mature, many of the employees (including developers, testers, project managers, and designers) find themselves further and further removed from the daily lives of those who use their software. Not only does this make it more difficult to onboard new employees, but it also makes it much harder to foster reasonable discussions about what the users of a piece of software actually want.