BROADCASTS.com

Com Strategies Podcast where you will learn key insights into valuing, marketing and selling your domain names.

In today’s episode I talk about Vodka and Tequila…

POINT #1: What would you order when everything in the bar is free?

• While in Mexico we had an open bar at the all inclusive hotel
• They had many top level brands of liquor
• But….they would serve you the bottom unless you asked for a specific brand

POINT #2:

• How is your brand differentiated?
• Will your customers come in contact with another brand that has your name?
• How does your brand rank to your competition?

POINT #3:

• How good are your domain and portfolio.

QUESTION OF THE DAY:

• How good does your brand help you rank and establish leadership?

QUOTE OF THE DAY:

• “How does your brand rank to the competition?”

– Chris Zuiker