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In this episode of Code Coverage we talk to Eliot Harper (@eliotharper), CTO at Digital Logic, a Marketing Services company based in Melbourne, Australia. Eliot describes himself as a customer journey practitioner and is author of Journey Builder Developer's Guide http://amzn.to/1a9gWNo; an in-depth book on customer journey integration with Salesforce Marketing Cloud.

 

Eliot orientates us to Journey Builder development, covering:

 

* A brief orientation to Salesforce Marketing Cloud

* The Customer Journey Revolution

* Journey Builder

* Customer Journey Applications

* Interaction Components

* Workflow Document Format (WDF)

* Custom Activities