Ep 47 / PARTNER MARKERING PIVOTS DURING A TIME OF CRISIS / Kayla Spiess, Google Cloud

Published: May 12, 2020, 1:12 a.m.

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In the first episode hosted by SADA CMO, Narine Galstian, special guest Kayla Spiess, Head of Partner Marketing, Americas at Google Cloud, joins to discuss pivoting partner marketing during a time of crisis. Despite the disruption COVID-19 has caused, now is a great opportunity for organization\\u2019s to reevaluate their digital marketing strategy and fine their tune priorities. Spiess explains how Google Cloud and its partners are repositioning their stance during this time to adopt a \\u201cserve not sell\\u201d customer narrative. She also discusses some of the secrets to her successful leadership style, collaborative team culture, and the ever-growing partner ecosystem at Google Cloud.

Host: Narine Galstian
Guest: Kayla Spiess

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