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Strategic designer Todd Bracher regales us with tales of a serendipitous ten-year journey, living, loving and learning through Europe, on the way to launching his namesake studio in Brooklyn. Plus, he walks us through what the hell \\u201cstrategic design\\u201d even means, schools us on the concept of \\u201cirreducible complexity\\u201d and explains his creative approach which he refers to as \\u201cessentialism.\\u201d Early on, he showed up to a big pitch meeting way overdressed, and now he keeps a poet on standby.

Images and more from our guest!

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Clever is created, hosted and produced by Amy Devers and Jaime Derringer, aka 2VDE Media, with music from El Ten Eleven and editing by Alex Perez. Clever is proudly distributed by Design Milk.

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