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b'In our new podcast, we spoke with Thom King, a serial entrepreneur and the founder and CEO of Steviva. After finding success in his own businesses, he explains why asking yourself \\u201cwhy\\u201d is so vital before launching your organization.\\xa0Thom King is an entrepreneur, author, and self-described \\u2018bio-hacker.\\u2019 He has made it his life\\u2019s work to study food science and use his knowledge to help people. Thom is perhaps best known as the founder and CEO of Steviva, one of the largest importers, manufacturers, and distributors of clean-label sweetening systems and natural sweeteners. He founded Steviva as a way to effectively help combat metabolic disease and the \\u201cdiabesity\\u201d (his self-coined term) epidemic in this country by offering clean-label sweetening systems to replace sucrose and high-fructose corn syrup. Thom\\u2019s ultimate goal is to also develop an online learning center to share his knowledge and fortune by establishing a foundation dedicated to supporting entrepreneurs engaged in new advances in dietary health and wellness.Thom started his businesses \\u2013 including Steviva \\u2013 by asking himself a simple but invaluable question: \\u201cwhy?\\u201d At Petite2Queen, we often tout how important it is to know your customer\\u2019s \\u201cwhy,\\u201d but how does this concept translate to entrepreneurship? Thom reveals why this question is so important to ask yourself when developing a business. As he explains, you need to know your true motivations when starting a business. Your motivation will determine your success, because it will make the difference between how much effort into it. Further, people can see right through flimsy motivations. Do you just want to get rich? Or do you want to truly help the world?\\xa0As Thom has said, his business isn\\u2019t simply something he does for a living; it\\u2019s a testament to who he is and how he lives his life. He reveals how he enacts this belief in his day-to-day work, as well as how it translates for larger projects. His advice is actionable, and implementing it in your own life can lead to greater successes.\\xa0While it\\u2019s clearly important to ask why, there are other things you need to know, too. What are some of the most common mistakes that people make when starting a business, and how can we avoid them? How do we fix things if we make one of these mistakes? In Thom\\u2019s opinion, this is no such thing as a mistake. The mindset that sees things as \\u201cmistakes\\u201d can be a harmful one. Instead, retrain your mind to look at this as an opportunity to pivot and fine-tune.\\xa0From here, Thom then shares some of the key habits and mindsets that entrepreneursneed to be successful. How can we cultivate these ways of being? Thom offers a few actionable ideas, such as writing in a journal every day. If you\\u2019re not sure how to get the most out of your journaling experience, start with some of the questions Thom suggests on our podcast. They can be instrumental in better understanding yourself and your motivations.\\xa0Thom also talks about \\u201ccatalysts\\u201d and exponential growth points for businesses. How can we recognize these catalysts? Where can they lead us? Thom reveals some of his catalysts over the years and how he grew from them.Finally, Thom describes some of his role models and who has inspired him. He\\u2019s all about sharing his knowledge and wisdom to help guide and inspire new entrepreneurs. We hope this podcast provided some tips that will be useful to you as you start your own business.Support the show (https://p2q.link/donate)'