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b'Episode 6 \\u2028Disruptive Thinking - Gavin Ivester, Director, Design & UX, Webex Devices\\nEpisode length: 15 minutes\\nGavin says that sometimes we need to disrupt ourselves to figure out radically simpler ways to deliver customer value. Gavin and his team are taking on the challenge of measuring and rewarding simplicity. The principles can help teams apply their own diagnostics to see if they\\u2019re headed in the direction of building products people truly love to use.\\nKey Moments:\\n0:45 Product principle definition \\n\\u20281:26 Principles are a diagnostic to test your own work. \\n\\u20282:25 Principles are about both product and practice. \\u2028\\n4:07 Keep things simple is the hardest principle to follow. \\n\\u20287:30 Vision to create the world\\u2019s greatest collaboration platform. \\n\\u202811:35 Why B2B brands matter. \\n\\u202813:20 Love is the principle that propels an organization forward most.\\nEpisode Transcript: https://cisco.box.com/s/ngxgc6bibeww8lkukosuwjg1eqpuuvk7'