Podcasts Technology CIONET Sofia Rodriguez-Sahagun - Head of Retail Digital Banking at BBVA - Radical Customer-Centricity

Sofia Rodriguez-Sahagun - Head of Retail Digital Banking at BBVA - Radical Customer-Centricity

Published: April 16, 2020, 7:15 a.m.

b"BBVA's mobile app was named best banking app by Forrester for 3 years in a row.\\n\\nIn this episode of Leadership Deep Dive, Hendrik Deckers talks to the two leaders who transformed the organisation culture so they could transform the customer experience in a radically human-centric and Agile way: Sof\\xeda Rodriguez-Sahag\\xfan, Head of Retail Digital Banking at BBVA and Rafael Lopez Gracia, Head of IT at BBVA Transformation Factory.\\n\\n\\nTABLE OF CONTENTS\\n\\n01:11 - Introduction: Sof\\xeda Rodriguez-Sahag\\xfan, Head of Retail Digital Banking at BBVA\\n02:10 - The ECOTY-nominated program: Digital factory and transformation of IT organisation\\n- propagating Agile culture\\n- designing and testing with customers\\n- continuous improvement\\n- good practices for transformation\\n14:20 - Sofia's leadership style\\n15:50 - BBVA's values\\n16:40 - Interdisciplinary teams\\n17:50 - BBVA's nearest future"