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b"\\u201cI love IOT, but not because I love IOT is because we love what we can do with IOT. We love what we can do with APIs. We love what we can do with the different pieces of technology.\\u201d\\n\\nHow is digital immersion leveraging innovation? What is more important: inclusion or diversity? \\n\\nIn this #LeadershipDeepDive episode Marina Bellini, CIO & CDO of BAT talks with Hendrik Deckers about the organisation\\u2019s transformation journey, creating new channels to directly connect with the customer in a company that has traditionally been an indirect business, the importance of inclusion, cloud-first strategy and practical value of data. Marina and BAT put huge emphasis on sustainability : \\n\\n\\u2705 On the way to become carbon neutral\\n\\u2705 Bringing more customers into the reduced risk products\\n\\u2705 Powering data centers with green energy\\n\\u2705 Reducing plastic & becoming paperless\\n\\n\\nMarina is a truly empathic leader, demanding, yet always understanding and caring. She is a visionary, who in spite of an amazing career, remains humble. \\u201cI just know how much I don't know, and I still have to learn in my life\\u201d, she says. Make sure you watch the whole interview and absorb all the knowledge of this expressive digital leader! \\n\\nEvery year CIONET nominates top CxOs as finalists of the European Digital Leader of the Year. Marina represents UK in the B2C category. Join us on the special edition of #CIONEXT on November 10 at 14:30 CET where we will feature all the finalists of the B2B & B2C categories and announce winners. Register at https://www.cionext.com/\\n\\nTable of contents:\\n\\n01:03 | Introduction and Marina Bellini\\u2019s background\\n\\n02:54 | About BAT\\n\\n04:22 | Multi-category strategy to fit customer needs\\n\\n06:14 | Role of technology and digital in BAT\\u2019s transformation\\n\\n07:41 | New ways of getting to know the customer\\n\\n15:07 | Mastering the data\\n\\n18:59 | Bringing the change\\n\\n22:55 | Digital sustainability\\n\\n25:22 | Cloud-first strategy\\n\\n27:24 | Marina\\u2019s digital team\\n\\n29:39 | Becoming agile\\n\\n32:14 | Changing role of CIO\\n\\n36:13 | Setting up innovation\\n\\n43:21 | Marina\\u2019s management style \\n\\n47:16 | Marina\\u2019s leadership style\\n\\n48:33 | MBTI: the Campaigner\\n\\n50:02 | Marina\\u2019s ways to relax\\n\\n56:22 | Marina\\u2019s core values\\n\\n57:28 | Important mentors\\n\\n01:02:40 | The best & worst moments in life\\n\\n01:05:50 | Advice for people starting out"