Making User Innovation the Norm

Published: Sept. 11, 2013, 3 p.m.

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What if our organization\\u2019s users had the ability to innovate products, services, customer touch points, customer satisfaction and processes with minimal cost, risk and hand-holding from upper management? Is it possible? To some extent it\\u2019s already been done, but it\\u2019s arguably happened by accident. What kind of framework or platform would we need to provide our employees with this autonomous capability to go about their workday? What combination of people, processes and governance would be required such that this ability to innovate from the bottom-up becomes a sustainable norm and not an exception?

Guest 1: James Euchner, Vice President Global Innovation, Goodyear Tire & Rubber Company

Guest Bio: https://www.ciotalknetwork.com/contributor/james-euchner/

Guest 2: Professor Eric von Hippel, T. Wilson Professor of Innovation Management at the, MIT Sloan School of Management, also Professor of Engineering Systems at MIT

Guest Bio: https://www.ciotalknetwork.com/contributor/eric-hippel/

More on this Episode: https://www.ciotalknetwork.com/making-user-innovation-the-norm/

More on Innovation: https://www.ciotalknetwork.com/topics/innovation/

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