Podcasts Technology CIO Talk Network Podcast IT Spending Into the Skid

IT Spending Into the Skid

Published: March 12, 2008, 3 p.m.

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When faced with a car skid, experts teach that you should \\u201csteer into the skid\\u201d, despite an instinctual urge to do the opposite. Similarly, when it comes to IT investment and its impact upon business performance, management reacts the same way. Just at the point of crisis, when companies should be investing more in technology, to drive business performance, management\\u2019s reflex is to cut spending. While this is no surprise, since management\\u2019s focus is mainly on IT\\u2019s cost, not its value, how can IT leadership challenge such a management reflex?

Guest 1: Dr. Howard A. Rubin, Senior Gartner Advisor, Professor Emeritus of Computer Science at Hunter College, the City University of New York, former Nolan Norton Research Fellow

Guest Bio: https://www.ciotalknetwork.com/contributor/howard-rubin/

Guest 2: Dr. John J. Sviokla, Vice Chairman, Global Managing Director of Innovation and Research, Diamond Management & Technology Consultants Former professor, Harvard Business School

Guest Bio: https://www.ciotalknetwork.com/contributor/john-sviokla/

More on this Episode: https://www.ciotalknetwork.com/it-spending-into-the-skid/

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