Episode 02: Mini-programs - WeChat's killer feature

Published: April 28, 2017, 12:35 a.m.

b'John and Matthew talk about\\xa0WeChat\'s mini-programs. Introduced earlier this year, the full potential of mini-programs were not apparent at launch, leading some to speculate that they would never be useful. Matt is pretty bullish while John has a wait-and-see attitude. \\xa0 Questions they answer: What are mini-programs? Are these mini-apps or mini-programs? How are they different from apps? How are they different from WeChat official accounts? What are the advantages to users of using mini-programs? What are the advantages to businesses of using mini-programs? What are the drawbacks of using mini-programs? How do users find mini-programs? \\xa0 Links TechNode:\\xa0Panel: WeChat mini-apps have promise, but fail to deliver John Artman: Data from Cheetah Global Lab reinforces that WeChat IS the Chinese internet China Tech Insights: WeChat User & Business Ecosystem Report 2017 | Exclusive Matthew Brennan: Wechat Podcast Mini Programs Matthew Brennan: List of 100 WeChat Mini Programs Matthew Brennan: WeChat launches new style QR codes For Mini Programs Matthew Brennan: How To Use WeChat Mini Programs Hosts \\xa0 John Artman,\\xa0@knowsnothing,\\xa0TechNode Matthew Brennan,\\xa0@MattyBGoooner,\\xa0ChinaChannel \\xa0 Podcast information \\xa0 iTunes RSS feed Music: "Theme from Penguins on Parade" by\\xa0Lee Rosevere,\\xa0Music for Podcasts 3 \\xa0 China Tech Talk is a\\xa0TechNode\\xa0x\\xa0ChinaChannel\\xa0co-production.'