Podcasts Technology China Tech Talk 10: Influencers in China and the future of brands with Elijah Whaley

10: Influencers in China and the future of brands with Elijah Whaley

Published: June 23, 2017, 9:03 a.m.

b'John and Matthew talk with Elijah Whaley, Chief Marketing Officer for ParkLU, about: \\xa0 Why big ad agencies are failing to keep up How content is being democratized Why Taobao is dominating live streaming\\xa0 How influencers are building the brands of the future Why it\'s better not to focus on viral content (hint: being a successful influencer isn\'t easy) Links John Artman: Rules for Weibo KOLs shed light on Alibaba-Tencent tensions Eva Yoo: Lessons from failed influencer campaigns in China Eva Yoo:\\xa03 ways Chinaccelerator Batch 11 startups monetize with KOL marketing How to leave an iTunes review Hosts John Artman,\\xa0@knowsnothing,\\xa0TechNode Matthew Brennan,\\xa0@MattyBGoooner,\\xa0ChinaChannel \\xa0 \\xa0 Podcast information iTunes RSS feed Music: "Theme from Penguins on Parade" by\\xa0Lee Rosevere,\\xa0Music for Podcasts 3 \\xa0 China Tech Talk is a\\xa0TechNode\\xa0x\\xa0ChinaChannel\\xa0co-production'