Podcasts Technology Changing the Game with Digital Engagement, Presented by SAP Social Selling: King Content, Context and the Sales Cycle - Part 2

Social Selling: King Content, Context and the Sales Cycle - Part 2

Published: Sept. 27, 2016, 7 a.m.

b"The buzz: Beyond monarchy. In the late 1990s, Sumner Redstone and Bill Gates declared 'Content is king', which became a mantra for Internet marketers and SEO practitioners."