Modern Competitive Analysis: Remember Social Media!

Published: Oct. 24, 2017, 7 a.m.

b'The buzz: \\u201cThe importance of understanding the impact of competitors\\u2019 social footprints compared to your own can\\u2019t be overstated\\u201d (Paige Leidig). All brands and organizations operate in a competitive, fast-paced global environment.'