Broadcasts.com - "Influencer Marketing: The Next Hottest Thing in B2B?" (Changing the Game with Digital Engagement, Presented by SAP)

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Influencer Marketing: The Next Hottest Thing in B2B?

Published: April 7, 2020, 7 a.m.

b'The buzz: \\u201cPeople do not buy goods and services. They buy relations, stories, and magic\\u201d (Seth Godin). The image of influencer marketing by brands has been tarnished.'