Broadcasts.com - "Account-Based Marketing 101 for Digital Selling: Everything You Need To Know" (Changing the Game with Digital Engagement, Presented by SAP)

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Account-Based Marketing 101 for Digital Selling: Everything You Need To Know

Published: Oct. 15, 2019, 7 a.m.

b'The buzz: \\u201cAccount based marketing is simply instead of fishing with nets, we\\u2019re fishing with spears. You identify exactly the prospects you want to do business with and then you market very precisely and narrowly to them directly\\u201d (Matt Heinz).'