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At age 12, Vicki Dobbs Beck started her own business with her mom, selling flowers at Seattle market — and she’s been combining creativity with commerce ever since. After leaving Stanford University Graduate School of Business, she got a job at Industrial Light and Magic and became Executive in Charge of ILMxLAB in 2016.

In this podcast, recorded at THU, Vicki tells Chris about the incredible virtual reality projects she’s overseen at ILMxLAB, including Alejandro González Iñárritu’s Oscar-winning Flesh and Sand (Carne y arena) and Oculus Quest launch title Vader Immortal. Through her role, Vicki has unprecedented insight into the business side of virtual experiences, and you’ll find out everything from how to secure funding for VR ideas to the practicalities of writing scripts for interactive experiences.