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When Michael Kennedy first stepped into the CFO office at the Muscular Dystrophy Association (MDA) in 2018, he was surprised to learn that the association was spending $8 million annually on office space across the country.

\u201cWhy were we in these offices?,\u201d asks Kennedy, voicing the question that helped to kick off the first of what he now characterizes as a multichapter digital transformation.

As it turned out, the 93 offices occupied by the MDA were a legacy of the organization\u2019s historic Jerry Lewis Labor Day Telethon, a once-massive annual fundraising event for that had lost its mojo in the Age of the Internet.

\u201cMDA wanted to have an office near every local television station that was participating in the Telethon broadcast,\u201d explains Kennedy, who notes that the MDA offices needed to compete with local Girl Scout troops and firefighters to secure fundraising airtime on the local affiliates.   

\u201cBut the fact is that we had stopped doing the Telethon 8 years before I arrived,\u201d reports Kennedy, who adds that the $8 million that the MDA had once paid in real estate fees now goes entirely to support MDA\u2019s causes and mission\u2014a development that the pandemic no doubt helped to accelerate.

He continues: \u201cWe now have a 100 percent remote office environment.\u201d

Still, the pandemic put much of the transformation at the MDA into a holding pattern, as fundraising events and activities came to a near standstill. According to Kennedy, however, the MDA is now on its way to matching and even surpassing pre-pandemic fundraising levels, as it opens yet another impressive chapter in its healthcare history. \u2013Jack Sweeney