Podcasts Other CES Tech Talk A New World for Branding in Esports

A New World for Branding in Esports

Published: Jan. 28, 2020, 2:51 p.m.

Sponsored by Dell

This week’s episode was recorded live at CES 2020. Brands are benefiting from backing esports. It offers direct access to a prime consumer group: 18-35 year olds who may have already parted ways with traditional TV. We hear from a star esports athlete, the CEO of his team and Dell discussing how brands must find unique ways, such as esports, to share their message.

Guests

  • Bryan de Zayas, Global Director of Marketing, Dell
  • Steve Arhancet, Co-CEO and Owner, Team Liquid
  • Jonathan “@EliGE” Jablonowski, CS:GO Player, Team Liquid