A recent consumer research conducted by MVI Marketing Ltd. that covered 650 US consumers in the age bracket of 21 and 35 years, having income of USD 75,000 or more and who have received or purchased fine jewelry in the past 12 months at a Top 20 US jewelry retail outlet or a local independent fine jewelry retailer, reveals that more US millennials are choosing Lab-created diamonds. 55% of the respondents would consider buying an engagement ring with a Lab-grown diamond. 65% of the respondents also said that Lab-created diamonds should be called diamonds because "they are made with the same carbon ingredient as natural diamonds, but grow faster in a lab". The major reasons for respondents being interested in Lab-created diamonds are eco-friendly benefits (25%), not blood diamonds (24%), mined diamonds costing too much (18%) and ability to buy a bigger lab-created diamond for less money (11%). STORY LINK: http://betterdiamondinitiative.org/new-study-reveals-more-us-millennials-are-choosing-lab-created-diamonds/