Jay Izso From college athletes to Wall Street and everywhere in between, Jay Izso works with athletes, coaches, employees and corporate executives on how to understand the psychology behind social media to best develop personal and brand recognition, establish loyal followers, execute goals, and drive positive agendas. About The Book: Jay Izso is the author of Got Social Mediologyâ??a book that exposes the psychology behind social media and how to use it effectively. For more information about Jay or his book and consulting, visit www.socialmediology.com.