Segment idea--7 Keys of a Great Culture Deck: The New Secret Weapon for Startups and High-Growth Companies / Expert Tips and Advice I’m contacting you with a segment idea about the most important secret weapon for any startup or high-growth company today — a culture deck. The Big Idea: Netflix. Hubspot. Patreon. LinkedIn. Valve. Besides being among the most admired companies in the world, these firms all have well-defined, ahead-of-the-pack cultures. They don’t just create a culture, however. They craft culture decks and other vital materials to convey their values, mission, vision and purpose inside as well as outside the organization. Why It Matters: Culture is critical to the success of companies. Deloitte found that 94% of executives and 88% of employees believe it’s important to business success. Yet 9 out of 10 CEOs don’t leverage their culture as a competitive advantage — the one competitive advantage they have complete control over. A culture deck is the most effective way to transmit that culture, resulting in tangible payoffs — from better hires and employee performance to more inspired investors and clients. Key Messages: In Culture Decks Decoded: Transform Your Culture into a Visible, Conscious and Tangible Asset (CCF Publishing, Nov. 8, 2018), startup and growth company culture expert Bretton Putter looks at outstanding culture decks created by top organizations. Any company can look at these culture decks and find the concepts that work. He can also discuss: How a strong, pervasive culture helps companies maintain their missions and strategy. How companies can use a culture deck to best present their unique culture to the world. Why the most-loved firms all share a vibrant, intentional culture. Why the Netflix culture deck was a gamechanger, and how other companies are following suit. Why it’s so important to talk about “how we work around here.” How to create a culture deck that can scale as your company expands. The Source: Bretton Putter is a leading expert on startup and high-growth company culture. As Managing Partner of a global executive search firm, he sourced CxOs, VPs and Directors for more than 400 startups and high-growth companies. He is the founder and CEO of CultureGene, a company culture consultancy, writes a popular blog on culture-driven companies, is a sought-after speaker, and a contributor to Forbes. His new book is Culture Decks Decoded: Transform Your Culture Into A Visible, Conscious And Tangible Asset. Lea