Book: Concerning the Nature and Structure of Concept By Winston Perez Author: Winston Perez About the Author: As featured in the New York Times, Winston is the creator and founder of Concept Modeling, a discipline that can help you perfect your film, idea, technology or business. It is about getting down to the core of anything and everything. It centers on the difference between an idea versus a concept. Do you know the difference? The truth is we were never really taught the true difference or the unique nature of concept itself—thus Winston’s new book, Concerning the Nature and Structure of Concept. With the book complete, Winston is going back to working on film and technology projects for Hollywood producers and studios. Past and present clients include: Warner Bros., Dreamworks Animation, NBC/Universal, Relativity and others. WHAT PEOPLE SAY ABOUT WINSTON’S WORK: New York times was ahead of their time writing that article some years back. Years back, in their Sunday edition article,, the NY Times' Michael Cieply described this work as "the process of getting down to the bottom of things.” One NY Times caption suggesting that Winston was “...the Guru of Concept Modeling." — ANOTHER QUOTE: “I have been in Hollywood for over 20 years, been involved in some of the biggest film franchises, worked with some of the worlds best talent and won an academy award and I can tell you that Winston is a must for any filmmaker, studio and brand in the world! The only way I can describe it, is he is like an archeologist who can decifer why humans will or won’t connect to your ideas and thematics. A one of kind.” - Nicholas Reed, Oscar winning producer General Info on the book: Ideas and concept (singular) are entirely different things. They represent two separate worlds. Everything -- your movie, business, ideas or technology -- is dependent on understanding that difference, and on understanding concept itself. Ask someone you know: What's an idea? Wait for their response. Then ask: Then, what's a concept? Did you note some confusion? Yet every hit movie, and every great discovery, breakthrough, advancement in history is also dependent on that difference as well. It is the reason Winston works on films, and even technologies, for major studios in Hollywood. Read about Winston's work in NY Times or Deadline.com. Do you have an idea for a film? Or a new disruptive technology? Or a new business? Or a scientific theory? This book represents an revolutionary nex