Podcasts Technology Caroline's Marketing Podcast The Magic of Storytelling in Content Marketing

The Magic of Storytelling in Content Marketing

Published: March 25, 2019, 2:27 a.m.

In this episode, Caroline discusses the keys to storytelling in your content marketing strategy.\n\nContently - Joe Lazauskas\nhttps://contently.com/2018/01/05/4-elements-great-storytelling/\n\nStories make us remember\nNeurons that fire at the same time\nContent marketing works because our brains are programmed for stories.\n\t1. Relatability\n\t2. Novelty\n\t3. Fluency\n\t4. Tension\n\nBring someone in through relatability