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b"In this episode, I'll share with you some surprising stats on B2B marketing buyer's journey.\\n\\nB2B buyers are typically 57% of the way to a buying decision before actively engaging with sales. \\n\\n84% of CEOs and VPs use social media to make purchasing decisions.\\n(Source IDC)\\n\\n63% of consumers need to hear company claims 3-5x before they actually believe it.\\n\\nMost B2B buyers say they rely heavily on white papers (82%), webinars (78%), and case studies (73%) to make purchasing decisions. Close behind are e-books (67%), infographics (66%), and blog posts (66%).\\n\\nIn a typical firm with 100-500 employees, an average of 7 people are involved in most buying decisions.\\nSources:\\nhttp://www.curata.com/blog/the-buyers-journey-demystified-by-forrester/\\nhttps://www.forbes.com/sites/ryanerskine/2017/12/28/how-to-turn-b2b-buyers-into-sales-leads-according-to-data/#718fbc015a18\\nhttps://www.b2bmarketing.net/en/resources/blog/building-brand-trust-b2b-authenticity-table-stakes\\nhttps://www.themarketingblender.com/statistics-every-b2b-company-know-boost-sales/\\n\\nhttps://www.themarketingblender.com/statistics-every-b2b-company-know-boost-sales/\\nTrade shows remain the top source for most B2B lead generation, with 77% of marketers saying they generate a significant quantity of leads, and 82% saying they generate high-quality leads."