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b'Facebook is the #1 social platform for product discovery with 78% of responders that have discovered products, and 55% that bought the product online after social media discovery.\\n\\tStats from this podcast - https://www.kleinerperkins.com/perspectives/internet-trends-report-2018/\\n\\tFacebook Blueprints (learn Facebook Advertising for free - https://www.facebook.com/business/learn\\n\\tMore helpful resources:\\n\\thttps://www.facebook.com/business/news/reducing-low-quality-ads-on-facebook\\nhttps://www.linkedin.com/pulse/top-5-learnings-from-digital-summit-content-social-fall-caroline-dunn/'