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Dan Ariely is a renowned behavioral economist, author, entrepreneur, and investor.\\xa0 He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University and a founding member of the Center for Advanced Hindsight.\\xa0 Dan is the author of six books, most of which have the word \\u201cIrrationality\\u201d in the title and has a weekly column in the The Wall Street Journal called \\u201cAsk Ariely.\\u201d Dan\\u2019s TED Talks have been downloaded more than 10 million times.

Dan also is a Founding Partner of Irrational Capital, an investment firm that identifies and quantifies the nuanced relationship between companies and their employees, and invests in human capital factors that are linked to long-term stock price performance.\\xa0 Last month, Irrational Capital announced a strategic partnership with Jeff Ubben\\u2019s ValueAct Capital, a firm that shares their belief in the importance of the impact of corporate culture on long-term enterprise value.

Our conversation starts with Dan\\u2019s journey studying pain and intuition and turns to applications of his research in the corporate setting.\\xa0 We discuss his research process, measurement of human capital, applying experiments to an investment strategy, employee motivation and compensation schemes as investment factors, and constructing a portfolio of factors based purely on human capital.\\xa0 We close by touching on Dan\\u2019s projects in government and with start-ups.

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