Podcasts Business Investing Capital Allocators – Inside the Institutional Investment Industry Jennifer Prosek Business Development and Leadership in a Virtual World (Capital Allocators, EP.177)

Jennifer Prosek Business Development and Leadership in a Virtual World (Capital Allocators, EP.177)

Published: Feb. 15, 2021, 10:30 a.m.

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Jennifer Prosek is the founder and CEO of Prosek Partners, a leading international public relations and financial communications consultancy and a popular past guest on the show.\\xa0 In our first conversation, we discussed branding an asset management firm and many of Jen\\u2019s leadership nuggets of wisdom.\\xa0 That conversation follows on the feed.
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Our second conversation discusses the evolution of marketing and brand development in asset management and how the pandemic has accelerated trends already in place.\\xa0 We discuss business development in a virtual world, including building a digital profile, developing a presentation style, handling significant world events, differentiating from others, and nailing the narrative. We end by turning to lessons Jen learned on internal communication and leadership through the health crisis.
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