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b'PERSUASIVE WRITINGPersuasive writing can help you be a better communicator in the workplace, to get your message across, to get people on board, and be more influential.
But how do you write with more precision when you don\\u2019t consider yourself to be a novelist, or marketing copywriter? Carla Bass, author of Write to Influence!, will tell us how.
What You\\u2019ll Discover About Persuasive Writing (highlights and transcript):https://businessconfidentialradio.com/?p=184565andpreview=true# (HIGHLIGHTSCLICK HERE FOR AUDIO TRANSCRIPT)

* How persuasive writing can advance your business and career [01:44]
* 4 Strategies to make your writing more persuasive [04:16]
* How word sculpting improves persuasive writing [08:40]
* How word economy contributes to persuasive writing [10:52]
* The genesis of Carla\\u2019s persuasive writing tips [11:45]
* 3 Biggest mistakes people make when trying to write persuasively [16:49]
* And MUCH more.
\\u2665 Share this episode with someone you think will benefit from it. \\u2665
\\u2665 Leave a review at https://lovethepodcast.com/BusinessConfidential (Lovethepodcast.com/BusinessConfidential )\\u2665
Guest: Carla BassCarla D. Bass, Colonel, USAF (Ret), authored the multiple award-winning book https://www.amazon.com/Write-Influence-Appraisals-Scholarships-Internships/dp/0997593024/ref=sr_1_3?crid=EOOBCPR26J5Zandkeywords=write+to+influence%21andqid=1643216274ands=booksandsprefix=write+to+influence+%2Cstripbooks%2C53andsr=1-3 (Write to Influence!) now in its second edition. Writing powerfully was central to her success. Throughout her 45-year career (30 in the Air Force and 15 with a federal agency), she composed products for Congress, the White House, generals, and ambassadors; hundreds of performance reviews; awards nomination; and budget justifications.
As a squadron commander, Carla transformed her 480-person unit from the most losing in state-wide, professional awards into the one to beat. How? She developed her writing methodology and taught her troops to write. So successful was her program, she taught thousands of Air Force members for the next 15 years.
She now gives highly acclaimed presentations to government agencies; corporations; private businesses; NGOs; and academic audiences. From tips to frame a winning argument to crafting powerful resumes, grant submissions, input to performance reviews, and essays for college applications \\u2026 she covers it all!
Her battle cries are twofold:1) \\u201cPowerful writing changes lives\\u201d and 2) \\u201cPowerful writing is the lifeblood of effective organizations\\u201d
Carla\\u2019s assignments include: Germany; Bulgaria (as the defense and air attach\\xe9); Turkey; Korea; and Washington, D.C. For more info, see http://www.writetoinfluence.net/ (www.WriteToInfluence.net).
Related Resources:Contact Carla and connect with her on https://www.linkedin.com/in/carladbass/ (LinkedIn) and https://www.facebook.com/WritetoInfluence.01/ (Facebook.)
For more information about Carla\\u2019s free ebooks and other writing resources, visit http://writetoinfluence.net/ (writetoinfluence.net).
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