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b'Start-up success is every entrepreneur\\u2019s dream. But how do you make it happen?Is there a secret ingredient, some magic formula?Today\\u2019s guest, Jan Cavelle took her start-up to over $10 million in sales and in today\\u2019s episode she\\u2019ll break down her process into bite sized pieces we can all digest.\\xa0What You\\u2019ll Discover About Start-up Success:* How financially bootstrapping your business can contribute to start-up success* Why investors are not fairy godmothers* The role of the customer persona in start-up success* Why purpose matters to start-up success* The basic building blocks of start-up success and SO MUCH MORE.Guest: Jan CavelleJan is an entrepreneur from the UK who has a few decades of running entrepreneurial businesses behind her.\\xa0One she started from the kitchen table when her children were small and she was a single mother, to go on to build that into a multi-million turnover business.She also promotes entrepreneurship through campaigns various and her books Jan has put her entrepreneurial experiences together with her passion for writing together a book aimed at helping entrepreneurs to grow their businesses during the big leap of 1-10m.\\xa0The book is called\\xa0Scale for Success\\xa0and is out in UK, US and Australia, published by Bloomsbury and her second book,\\xa0Start for Success: The Entrepreneur\\u2019s Guide to Start-ups\\xa0was just released earlier this year.Related Resources:If you liked this interview, you might also enjoy our other\\xa0Start-up Life\\xa0episodes.Contact Jan and connect with her on\\xa0LinkedIn,\\xa0Facebook,\\xa0Twitter, and\\xa0Instagram.https://jancavelle.co.uk\\xa0Scale for SuccessStart for Success: The Entrepreneur\\u2019s Guide to Start-ups'