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b"Business development is at the intersection of sales and marketing. But how do you identify your ideal customer or client . . .\\xa0 the one that\\u2019s ready, willing and able to buy from you?
Join host Hanna Hasl-Kelchner as she welcomes award winning marketer, Steve Napolitan, author of Capture Clients, Close Deals\\xa0who has some answers for you.
WHAT YOU'LL DISCOVER ABOUT BUSINESS DEVELOPMENT:\\xa0

* How laser focused business development increases your success in a shorter period of time.


* How your vision, mission and values influence business development.


* How your ideal customer/client differs from other customers/clients.


* Why finding the right customer/client makes everything else in your business better.


* 3 simple steps to help you focus your business development to target your ideal customer/client.


* How startups and small businesses can get paid for customers/clients they don\\u2019t sell to.


* \\xa0How laser targeting your business development increases the value and efficiency of your marketing budget.


* And MUCH more.

GUEST:
Steve Napolitan helps you grab the attention of your perfect client, lead them to your product or service and increase your sales. He does it using his Client Capture Process, a scalable, customizable system that he says has helped his clients make millions.
Steve focuses on bridging the gap between a company\\u2019s brand and their target markets by providing innovative marketing and communications with measurable effectiveness.
Steven has been recognized by national media as a pioneer in the new media marketing.\\xa0 He has produced award-winning content, including hundreds of advertising, marketing campaigns and internal promotions for companies such as Apple, Intel, Charles Schwab and Nestle, to name a few.
His branding and storytelling talent even extends to films and television.
Interestingly, his last TV Series, Livin Loud, was picked-up by MTV Australia for Primetime broadcast and sold into other markets around the world.
Steve recent book,"