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b"How to name a business or product is challenging.
Join host Hanna Hasl-Kelchner, author of The Business Guide to Legal Literacy, to examine the pros and cons of how to name a business or product and discover the factors that can lead to a serious identity crisis.
WHAT YOU'LL DISCOVER ABOUT HOW TO NAME A BUSINESS OR PRODUCT:\\xa0

* The\\xa08 most common ways to name a business or product.


* The pros and cons of common business and product naming methods.


* The best ways to avoid an identity crisis when picking a name.


* The way to turn what you name a business or product into an incredibly powerful marketing tool.


* And MUCH more.

HOST:
Hanna Hasl-Kelchner empowers smart executives, managers, and entrepreneurs with big picture thinking and the legal literacy advantage.
She is an ivy-league trained business expert, entrepreneur and recovering S&P 500 business lawyer.\\xa0
Her mission is to help you access the business information you need to succeed and to sidestep the speedbumps and landmines hiding in plain view.\\xa0
That's why today she spends her time interviewing the fabulous guests you hear on Business Confidential Now as well as provide leadership development to executives, managers and entrepreneurs.
Hanna accomplishes this through her public speaking, consulting, training, and coaching work at\\xa0Business M.O., LLC\\xa0and its education division, the\\xa0Legal Leverage\\xae Academy, using methods honed while teaching at two top tier MBA programs (Duke\\u2019s Fuqua School of Business and the University of Virginia\\u2019s Darden School). She makes learning simple, easy, and fun.\\xa0\\xa0
Hanna is a best-selling author whose ground-breaking book, The Business Guide to Legal Literacy: What Every Manager Should Know About the Law. It's been\\xa0cited by Wikipedia to highlight the bottom line value of legal literacy. She also the co-author of the best-seller"