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b"Are consumer buying habits mystifying at times? Join host Hanna Hasl-Kelchner as she welcomes sales strategy guru Brian Gracon, author of Meconomics\\xae 101, who has a system for helping you identify what customers really want.
WHAT YOU'LL DISCOVER ABOUT CONSUMER BUYING HABITS:\\xa0

* The\\xa0three \\u201cmeconomic\\u201d factors that drive consumer buying habits.


* How consumer buying habits impact your marketing, selling, and staffing decisions.


* How to use consumer buying habits to improve marketing and sales strategies.


* Why emographics are more valuable than demographics.


* Subtle changes that can dramatically improve your sales process.


* Three things you can start doing today to begin leveraging consumer buying habits.


* How consumer buying habits translate into B2B buying habits.


* And much MORE.

GUEST:
Brian Gracon helps you understand and leverage the three buying habits of today\\u2019s consumers.\\xa0
He\\u2019s researched the marketing strategies of luxury car dealers, coffee shops, restaurants, spas and entertainment businesses during the last recession and come to the conclusion that you don\\u2019t have to have a multi-million dollar marketing research budget to sell as if you do!
He\\u2019s now distilled that wisdom in a book called Meconomics\\xae 101 in which he describes key strategies and tactics you can use to refocus and integrate your marketing, selling and staffing processes to achieve more success."