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b"Sales credibility is the \\u201cit\\u201d factor necessary to make a sale, or close a deal. It\\u2019s as important to sales as oxygen is to life on this planet.
But how do you know if you have \\u201cit? Or how to get \\u201cit.\\u201d
Marketing expert, Ryan Sauers, author of Would You Buy From You?: Your Brand Makes the Difference\\xa0has the answer.
WHAT YOU'LL DISCOVER ABOUT SALES CREDIBILITY:\\xa0

* How the intersection of sales and marketing impacts sales credibility.


* How to bridge the communication gap between sales and marketing.


* 3 areas of your business that need to be in synch to optimize sales credibility.


* The 4 building blocks of sales credibility.


* Why you need to answer the question: \\u201cwould you buy from you?\\u201d


* And MUCH more.

GUEST:

Ryan Sauers helps clients grow their brand, increase sales, improve their marketing strategy and achieve organizational growth in creatively authentic ways.
Ryan is President and Chief Marketing Officer of Sauers Consulting Strategies where he consults with the front end of a large assortment of profit and nonprofit organizations across the country. \\xa0
Key consulting focus areas of include: sales growth, brand positioning, organizational strategy, and customized marketing plans.
Ryan has been repeatedly recognized as one of the top 80 Chief Marketing Officers in the world as well as a thought leader in human behavior.
He shares his insights on sales, marketing, branding, communications, leadership, executive coaching, and organizational change and culture as an instructor at local universities, as a national speaker, and as an author, contributing articles to global publications.
He\\u2019s even written 2 best-selling books: Everyone is in Sales: From the Ballfield to the Boardroom and"