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b'Creating a memorable marketing message that sets your business
apart from the competition can be serious challenge for many small and mid-size
businesses. It\\u2019s easy to bounce from one \\u201cmarketing idea of the week\\u201d to the
next with little to show for your efforts except frustration.

Join host Hanna Hasl-Kelchner as she welcomes Duct Tape Marketing
guru, John Jantsch, who has a better solution and a proven system to build
demand for your products or services.
WHAT YOU\'LL DISCOVER ABOUT A MARKETING MESSAGE: \\u25cf3 keys to making your marketing message memorable.
\\u25cfHow we accidently trip ourselves up when creating a marketing message.
\\u25cfWhy some businesses are reluctant to embrace their best marketing message.
\\u25cfWhy a laser focused marketing message is more profitable than a one size fits all message.
\\u25cfThe fastest way to discover your ideal marketing message.
\\u25cfWhy sales and marketing shouldn\\u2019t be in separate silos.
\\u25cfAnd MUCH more.
GUEST:

John Jantsch has been called the World\\u2019s Most Practical Small
Business Expert for consistently delivering real-world, proven small business
marketing ideas and strategies.


He\\u2019s a marketing consultant, speaker and bestselling author of
several books:


https://www.amazon.com/gp/product/1595554653/ref=as_li_tl?ie=UTF8andcamp=1789andcreative=9325andcreativeASIN=1595554653andlinkCode=as2andtag=businconfinow-20andlinkId=2e2d9538a47f9b82b1404f0e06596277 (Duct)
https://www.amazon.com/gp/product/1595554653/ref=as_li_tl?ie=UTF8andcamp=1789andcreative=9325andcreativeASIN=1595554653andlinkCode=as2andtag=businconfinow-20andlinkId=2e2d9538a47f9b82b1404f0e06596277 (Tape Marketing Revised and Updated: The World\'s Most Practical Small Business)
https://www.amazon.com/gp/product/1595554653/ref=as_li_tl?ie=UTF8andcamp=1789andcreative=9325andcreativeASIN=1595554653andlinkCode=as2andtag=businconfinow-20andlinkId=2e2d9538a47f9b82b1404f0e06596277 (Marketing Guide), https://www.amazon.com/gp/product/1591846331/ref=as_li_tl?ie=UTF8andcamp=1789andcreative=9325andcreativeASIN=1591846331andlinkCode=as2andtag=businconfinow-20andlinkId=150f3559507df5f8a1c1ec1ac5ed5441 (Duct Tape Selling: Think Like a Marketer-Sell Like a Superstar), https://www.amazon.com/gp/product/1591844878/ref=as_li_tl?ie=UTF8andcamp=1789andcreative=9325andcreativeASIN=1591844878andlinkCode=as2andtag=businconfinow-20andlinkId=a34595fbf83ffcfd5ab8aaadf82e509d (The Commitment Engine: Making Work Worth It), and https://www.amazon.com/gp/product/1591844428/ref=as_li_tl?ie=UTF8andcamp=1789andcreative=9325andcreativeASIN=1591844428andlinkCode=as2andtag=businconfinow-20andlinkId=9549ae5b047bce8409cfb102b01f3064 (The Referral Engine: Teaching Your Business to Market Itself). He\\u2019s also the creator of the http://ducttapemarketingsystem.com/ (Duct Tape Marketing System) and http://ducttapemarketingconsultant.com/ (Duct Tape Marketing Consulting Network) that trains and licenses small business marketing consultants around the world.
In other words, he\\u2019s a marketer\\u2019s marketer.
John also frequently consults with small and mid-sized businesses.
He helps them create marketing plans and organized marketing systems that
smooth the way for steady growth.
His blog was chosen as a Forbes favorite for marketing and small
business, and his podcast, a top ten marketing show on iTunes, was called a
\\u201cmust listen\\u201d by Fast Company magazine.
Huffington Post calls him one of the top 100 \\u201cMust Follow\\u201d on
Twitter. Forbes named Duct Tape Marketing one of the 100 Best Websites for
Entrepreneurs.
John is also the featured marketing contributor to American
Express OPENForum and is a popular presenter of workshop and webinars for
organizations such as Intuit, Verizon, HP, and Citrix.
His practical take on small business is also frequently cited in
publications such as the Wall St. Journal, New York Times, and CNNMoney.
RELATED RESOURCES:Contact John at...'