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b'With change comes insecurities, doubt, distrust, and resistance. And in this age of digital transformation when change is becoming constant, it takes more than will to overcome the fear of the unknown. In this episode, Steve Prentice talks about the different issues resulting from fear of digital transformation and how leadership plays into driving awareness and providing support to help the workforce not just cope but thrive in an evolving workplace. What You\\u2019ll Discover About Conquering The Fear Of Digital Transformation\\u25cfDifferent generations face different fears and challenges with and because of technology\\u25cfThe important role that management plays in avoiding issues brought about by different workplace fears\\u25cfHow human nature can get in the way of evolution\\u25cfHow understanding why people work the way they work can help bridge the gap of awareness on what\\u2019s going on in different levels of the organization\\u25cfHow facts neutralize fearsGuest Bio:Steve Prentice is a specialist in organizational psychology, focusing on the junction where people and technology interact. He helps people and organizations understand each other, the technologies they use, and the changes that they present. He is a speaker, writer, journalist, and university lecturer who focuses on human acceptance of cybersecurity, artificial intelligence, blockchain and the future of work. His fourth book is entitled The Future of Workplace Fear \\u2013 How Human Reflex Stands in the Way of Digital Transformation (Apress, May 9, 2022) and it focuses on this one key fact: humans are driven by fear, and its roots are much deeper than they appear \\u2014 anyone who seeks to deploy digital transformation successfully must understand this.Related Resources:https://steveprentice.comhttps://www.linkedin.com/in/stevenprentice/https://twitter.com/StevenPrenticeSUBSCRIBE, RATE AND REVIEW:Subscribing is easy and lets you have instant access to the latest tactics, strategies and tips.Become a Preferred Listener or subscribe to the show through your favorite podcast feed.Rating and reviewing the show helps us grow our audience and allows us to bring you more of the information you need to succeed from our high-powered guests.Download \\u2665 Subscribe \\u2665 Listen \\u2665 Learn \\u2665 Share \\u2665 Review \\u2665 Enjoy'