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I feel like I’m getting ready to talk to someone from Mad Men right now!

Today’s guest once had the unenviable job of convincing people to use a product that’s bad for them. Everywhere we look, all ads point to NO! on cigarettes and tobacco products. Even my dear old teacher Mr. Mackey used to say, “Tobacco is bad, mm-kay!”

Our guest built his career fighting that uphill battle for the world’s largest tobacco company, finally resigning as the lead strategist in the world where strategic marketing is played at the absolute highest levels.

Our guest is now using his skills to help people escape the cigarette addiction by offering new, reduced risk tobacco and nicotine free products!

Tune in to hear how our guest is convincing people to change decades-long habits and, hopefully, give them a chance to give up tobacco for good!

Joining us today from TAAT Global Alternatives, welcome to the show Setti Coscarella!

https://taatglobal.com/

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We are in the business of growing your business. Go to www.BusinessBros.biz to be a guest on the show or to find out more on how we can help your business grow!

Hernan Sias host of the Business Bros Podcast