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In this episode we discuss an article in the New York Times that helped the consumer in picking a Real Estate Broker. Far too often we get caught up with being in the Real Estate industry that we forget that to the client, this is often times the biggest transaction that they will have their entire life. We need to be cognoscente of the fact that to the consumer, there is no difference in Realtor and we as professionals need to act as such in order to build a sustainable long term business. Enjoy the podcast! NY Times Article: https://www.nytimes.com/2018/12/28/realestate/going-for-broker.html Join the conversation or catch the podcast live on our social media feeds @BusinessBrosPod Facebook, Instagram and Twitter. You can listen to past episodes on our website www.SiasFirst.com. Want to be on an episode of Business Bros? Send us an email BusinessBros@SiasFirst.com so we can get in touch with you ASAP. FREE COACHING CALL REAL ESTATE AGENTS https://siasfirst.com/coaching/real-estate-agents/ FREE COACHING CALL BUSINESS OWNERS https://siasfirst.com/coaching/business-owners/ www.bensound.com --- Support this podcast: https://anchor.fm/businessbrospod/support