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In this podcast we discuss WalletSizing® – a technique that helps banks to weigh up their actual and potential revenue from customers.

Information on customer wallets can help your bank to build stronger, more productive relationships with your corporate customers. It can also help you to gain a better understanding of which relationships are most valuable to you, and where the untapped opportunities are to be found within your existing customer base.

Alexander Heutink, who works for Bureau van Dijk in the Netherlands, and Hugo van Wijk, chief executive of Vallstein, who developed the methodology behind WalletSizing Catalyst, discuss:

• the pitfalls that banks should avoid when dealing with clients
• what data can do to help banks build more effective relationships their customers
• how to maximize your wallet with each corporate customer

This podcast is part of a series that explores how good company information helps you make better, faster decisions.